What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability.

How can CRM help grow your business?

The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they’re usually referring to a CRM system: software that helps track each interaction you have with a prospect or customer.

What is CRM technology & why is it important?

CRM technology helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they’re usually referring to a CRM system: software that helps track each interaction you have with a prospect or customer. That can include sales calls, customer service interactions, marketing emails, and more.